Why did IVISION become IVN? Visual identity and behind the scenes of the rebranding

Ivision is the past. IVN is the future.
We are growing. We are changing. We are growing. We are delivering more.

The new visual identity and new name is not change for change’s sake. On the contrary, it’s a logical step in the development of a brand that has come a long way – from a software house to a strategic partner in digital. We now combine strategy, design, development and performance marketing to deliver measurable results for clients in Poland and abroad.

Why IVN

The name Ivision is familiar to our existing partners. However, with growth came the need for an acronym – one that is precise, memorable, and captures the essence of who we are:
IVN is concrete, efficiency, technology.

It’s a brand for companies that are looking for a partner, not a subcontractor – one that gives data instead of declarations, that understands the scale of the business and can keep up with it.

What’s changing? New visual identity and more

New visual identity

Modern, professional, minimalist – which is exactly what IVN is. Consistent with how we work and the value we offer customers every day.

Wider reach

We are simultaneously implementing more and more projects – both in Poland and in international markets. Our teams operate in an end-to-end model – from workshops to performance marketing, which allows us to effectively deliver results.

New communication

That’s why we are changing our brand language. It will be simple, understandable and specific. No buzzwords – instead, with an emphasis on real results and clear messages.

And what is not changing?

Everything that is the foundation of IVN:

• Results, not declarations – every implementation is a measurable result: increased conversions, reduced time-to-market, and better UX.
• Accountability – because we meet deadlines, budgets, and prior agreements.
• Transparency – we communicate clearly, without marketing fog.
• Long-term partnership – because we don’t end the partnership after implementation, but develop it with clients over the years.

IVN rebranding – visual identity, new stage, same effectiveness

Changing the name and visual identity is a fresh start for us – but at the same time not a change in DNA. We are still delivering results – now with a new energy, a new brand and a new style of operation.

IVN. Design. Development. Performance.

Have questions about partnering or rebranding your company?
Let’s talk → [email protected]