Boutique e-commerce for a premium brand created by Ania and Agata Starmach.
SCOPE OF WORK
MNAM is the idea of Ania and Agata Starmach – a project that brings together authenticity, community and design. Their goal was to create a place online that reflects the quality, the aesthetics and the closeness of the brand. After the success of the culinary platform we had built for Ania earlier, working together on the next project – this time in the world of fashion – was the natural next step.
Capturing the boutique character of the brand.
Delivering a comfortable online buying experience.
Staying stable under heavy traffic.
Letting the client’s team run and manage content on their own.
The store was built on WooCommerce with a completely custom frontend – no off-the-shelf templates, no compromises. That made it possible to stay fully consistent with the premium branding.
Collections are presented in blocks that resemble a fashion catalogue. Product cards are more than photos – they carry video, outfit recommendations and product stories. The whole thing keeps the elegance and lightness that have defined the MNAM brand DNA from the start.
Thanks to a bespoke approach, MNAM customers got a store that stands out for its aesthetics and convenience:
Every element was designed from scratch so that it reflects the spirit of a premium brand.
Ania Starmach’s popularity meant the store had to be ready for huge traffic on launch day. Thanks to AWS infrastructure, resources scaled automatically, which kept everything stable and shopping smooth from the very first minutes after go-live.
The store was rolled out so that the MNAM team could run it on their own – without having to involve developers day to day. An intuitive CMS makes it easy to add products, handle orders and grow the platform as needs change. The team was trained and given advisory support, which gave them complete freedom and confidence in their work.
