Refreshing the visual identity for the brand's 10th anniversary and designing and implementing a new website.
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SCOPE OF WORK
DelDuca is a renowned brand that has been delivering selected, authentic Italian food products to the Polish market for over a decade. Its products are found in top Italian restaurants and exclusive delicatessens across Poland. To celebrate its 10th anniversary, we undertook a comprehensive rebranding to refresh its image and align it with contemporary market demands and the expectations of premium consumers.
We redesigned DelDuca’s logo, giving it a fresh, modern look with a minimalist touch. The new design subtly highlights the brand’s prestige and draws attention while reflecting its core values. The clean, elegant form harmoniously connects with the quality and tradition of DelDuca’s products, reinforcing the brand as a symbol of Italian craftsmanship in a contemporary context.
As part of the rebranding, we updated the color palette to reflect the Italian style of the brand and strengthen its visual identity. We also selected fonts that enhance readability and bring a modern character to its communication. Each element was carefully considered to ensure visual consistency and improve brand recognition across various communication channels.
The design of promotional materials for DelDuca aimed to highlight the brand’s excellence and prestige. From elegant business cards to meticulously crafted product catalogs, every element was thoughtfully designed to effectively convey the premium nature of the brand. With a cohesive and aesthetic communication strategy, DelDuca has achieved a new level of recognition, strengthened client relationships, and built lasting trust.
We designed a website aligned with DelDuca’s refreshed image. We focused on creating a user-friendly interface (UI) and enhancing user experiences (UX). Clear information architecture and intuitive navigation improved the ease of use, making the website more accessible and engaging.
Customers can freely browse the offer and make purchases anywhere, on any device.
We developed a cohesive strategy and engaging communication plan for DelDuca’s social media channels. Regular posts, attractive content, and thoughtful graphics have been steadily building a strong community around the brand.
We conducted a comprehensive photoshoot to capture the unique qualities of DelDuca’s products. Thoughtfully designed settings and styling helped convey the brand’s Italian flair and product excellence. The resulting materials have strengthened DelDuca’s communication across its social media channels.
Chiara Grella
co-founder
