Design and implementation of an advanced website and online store for the HVAC market leader.
See online
SCOPE OF WORK
Gree is the largest air conditioning company and the producer of one in every three air conditioners worldwide. The brand holds the top position in device sales in Poland. Free Polska, the brand’s representative in the local market, approached us to organize its online communication. Our tasks included:
We began by understanding the industry and identifying customer needs. We focused on:
The refreshed website design and intuitive interface resulted from close collaboration with the Gree team. Bold decisions, such as updating the logo’s color scheme to modern, dynamic tones, brought new energy to the brand. These new visual elements were also incorporated into catalogs and other key brand materials.
A key realization in this project was that different audience groups require tailored communication. Previously, Gree used a single site for all users, which limited the effectiveness of its messaging. By separating content, we created dedicated spaces that better meet the needs of both customers and installers.
In the Client Zone, we focused on simplicity and clarity, utilizing a benefits-driven language to increase user engagement. The Installer Zone, on the other hand, provides in-depth knowledge and expert support, making it easier for professionals to work and communicate with clients.
All the tools and information technicians need are now available in one easily accessible place. The Installer Zone consolidates key technical information, specialist resources, and tools to support daily work.
Our goal was to ensure a seamless online shopping experience for users. We launched an online store on the WooCommerce platform and implemented tools for flexible store management and detailed product presentations.
Each product is thoroughly described, emphasizing key features and benefits. This approach enhances search engine rankings and helps customers make informed purchase decisions.
The implementation of the new website led to a significant increase in user engagement and improved site visibility.
increase in traffic over the year
more sessions in 2021 compared to 2020
more users in 2021 compared to 2020
Consistently adding valuable content and effective SEO optimization significantly boosted the website’s rankings in Google search results.
Thanks to a carefully planned SEO strategy and well-structured content, we achieved significant improvements in keyword rankings.
The implementation of a WordPress CMS-based platform enables easy and flexible content management and provides a robust foundation for future functionality expansion. With WordPress’s open architecture, the platform can adapt to Gree’s evolving needs, supporting the brand’s growth for years to come.
Elżbieta Krawczyk-Grzyb
CEO of Free Polska
