How did we increase interest in Subaru test driving?

Strategic use of Google Ads campaigns for a leader in the compact SUV segment.

RANGE OF ACTIVITIES

Advertising strategy
Google Ads campaigns
Analytics implementation
Marketing support
Preparation of banners
Reporting

Advertising activities for Subaru

Subaru Polska, as an importer and main representative of the brand in the country, entrusted us with the task of strengthening its online position on the automotive market. A key element of our activities were precisely targeted Google Ads campaigns, enabling us to effectively reach people interested in the brand and potential customers.

We have expanded the common scope of marketing activities to effectively promote promotional campaigns and increase the number of potential customers. We created advertisements that encouraged people to visit showrooms and take test drives, which allowed them to get to know Subaru’s offer directly.

Main goals and design challenges

Increase in the number of test drive inquiries
Increasing brand visibility and recognition
Presentation of the offer of vehicles available in showrooms on the Google network
Promotion of new models and seasonal campaigns.
Integration of the campaign with activities in social media and traditional marketing channels to createa consistent brand message.

Where did we start?

Extensive Google Ads activities

We have created advertising campaigns, including search, display, remarketing and YouTube campaigns. Precise targeting and continuous optimization allowed us to significantly increase the visibility of the Subaru brand. The result was a significant increase in monthly visits to the website and an expansion of the reach.

Obtaining leads for test drives

Google Ads campaigns for Subaru Polska were a key element of our strategy to obtain more leads for test drives.

Thanks to precise targeting and the use of various advertising formats, we reached people interested in testing Subaru cars. The activities carried out contributed to achieving significant business results.

A revolution on the automotive market

Premiere of the new model

Using advanced Google Ads tools, we precisely reached customers at every stage of their purchasing path – from those initially searching to those ready to make a decision.

This approach allowed us to achieve a broad reach, engaging both new and existing brand customers, during the launch of the new Subaru model.

Vintage Sale

During the vintage sale, our goal was to increase customer engagement. We addressed the campaigns to people willing to make a purchase decision.

We used a retargeting strategy, effectively reaching people previously interested in Subaru cars and reminding them about the unique sale offer.

Seasonal campaigns that increase engagement

During our advertising activities, we placed particular emphasis on flexibility, adapting campaigns to seasonality and current needs. We supported Subaru’s activities during promotional campaigns.