The power of a bold brand: how innovative branding supports the mission of healthcare.
See onlineSCOPE OF WORK
Raygenic Technology is an intelligent assistant designed to support radiologists, simplifying and accelerating their daily work. This revolutionary tool addresses the needs of modern healthcare. The brand approached us to discover its identity and transform it into a unique and cohesive visual presence.
where did we begin?
The core purpose of the workshops was to delve into the DNA of Raygenic Technology. We focused on several key areas: analyzing objectives, identifying the target audience, and defining the fundamental values the brand aims to communicate. We started by mapping the needs of users—radiologists who require a precise and reliable assistant in their daily work.
ARCHETYPE
Raygenic Technology is a pioneer of new trends in medicine, inspiring users to push boundaries, tackle challenges, and achieve goals through innovative technology. Our task was to create a visual identity that reflects the hero archetype, encouraging users to boldly embrace new possibilities.
TONE OF VOICE
We chose an inspiring, strong, and direct tone—one that builds trust and emphasizes technological expertise. Every interaction with the brand feels like a conversation with a mentor, professional yet approachable. This tone reinforces Raygenic’s position as a leader and a loyal partner to medical professionals.
LOGOTYPE
The symbol of Raygenic—a “new sense of vision”—is the heart of the brand’s visual identity. It’s not just a logo but a metaphorical “new eye” in medical technology, revealing the unseen.
We selected two typefaces: a headline font with a futuristic accent and a universal, readable font for body text. This combination highlights technological advancement while maintaining a friendly and clear communication style.
The dominant deep navy blue, enhanced with blue and orange accents, introduces elegance and modernity while evoking professionalism and innovation.
We implemented a solution that gives the team full freedom to update the offering or adjust marketing messages without requiring developer involvement.
Business cards – elegant and substantial to the touch, the business cards go beyond mere contact information – they’re a first handshake.
Designed with modernity and clarity in mind, the brochures introduce readers to the world of Raygenic from the very first page.
Brochures – across all materials – from stationery and notebooks to advertisements – we prioritized consistency. Every element was carefully thought out and designed to attract attention, build trust, and emphasize the professionalism and visual harmony of the brand.
